The first one, and to me, the one that’s a little harder to understand, it’s that you are not building pages.

You are building content that’s agnostic of the channel that it’s going to go on. So you are going to start taking a step back when looking at your content, and you’re gonna start doing content modeling. We all have a content model in our heads, but often we’ve not made it explicit.

So let’s take a look at an example. Imagine you have a music venue. As a music venue, you are going to have a set of artists that come to your venue on a specific date and time for a performance. You are going to want to sell tickets for that performance, and those tickets are going to have a price and a seat number assigned.

On occasion, you might be selling merchandise in collaboration with the artists. That is your content model and the content types that you’re working with, and you can see how they relate to each other. Using the attributes and the content types that you’re working with, you can imagine how to create and deploy content for your music venue across all of the channels that we have discussed.

2. Omnichannel content re-use

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