Your #1 stop

| 6 hours ago Walmart’s ecommerce strategy appears to be shifting from acquiring brands that appeal to millennials to creating an in-house brand targeting Gen Z. According to a Business of Fashion report, Walmart is developing its own in-house basics online-only brand that emulates Everlane, but at a lower price point. Andy Dunn, the founder and...

| 6 hours ago Magic Leap—the well-funded, well-hyped and yet mysterious augmented reality company—is finally ready to release its first AR headset. Today, the company announced it’s begun shipping the Magic Leap One Creator Edition. The model, which will be available to developers in “limited quantities,” marks the broadest—albeit still small—distribution of the technology, which...

| 7 hours ago Everyone loves posting a good vacation photo to Instagram—but what if each one could have its own unique soundtrack, too? Royal Caribbean is experimenting with that possibility, on Tuesday launching an online tool that turns user images into kaleidoscopic mini-videos, complete with original music inspired by the visuals — and assembled...

| 7 hours ago Bankruptcy isn’t usually the beginning of an agency’s relationship with a brand. But opportunity can come in unexpected forms, and creative consultancy Lippincott decided to toss the dice and try rebranding a beloved retailer teetering on the verge of extinction. When Toys R Us declared bankruptcy in September 2017,  Lippincott’s leadership...

| 8 hours ago Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president, content operations and...

Chapter Four of the Beginner’s Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you’ve provided thus far on our outline, Chapter One, Chapter Two, and Chapter Three, we’re eager to hear how you feel about Chapter Four. What really works for you? What do you think is...

A lot has happened in the past ten years… Britney Spears went from shaving her head to living her best life and going on tour again in 2018. Apple introduced the word “app” in 2007, launching the App store in 2008; today the average U.S. consumer spends 5 hours using mobile apps per day! But...

With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users visit their favorite businesses’ Pages on a weekly basis. Via Search Engine Land And while pay-per-click...