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Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special...

When Google first released Customer Match in 2015, it changed the game for paid search advertisers. With the release of Customer Match, advertisers could take their remarketing campaigns to new heights by allowing ads to be targeted to specific lists of users based on their email addresses, rather than just their recent visit to your...

With many businesses reducing ad spend or pausing accounts after the initial impact of COVID-19, many digital marketing agencies have found themselves with losing both spend under management and clients. If your agency is one of the many that has lost clients, you need to start prospecting for new accounts to rebuild your portfolio. Right...

Last month, Facebook hit a new record of 2.6 billion monthly users. Research is also showing that 47% of consumers have increased social media usage during the pandemic. With more people online, and data suggesting that PPC accounts are rebounding after the initial impact of COVID-19, it’s time to start thinking about your strategy for...

Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this...

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. It’s been two full weeks since we’ve had an episode of the Goal Talk podcast, and while we’re embracing our updated...

Posted by David_Farkas If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often,...

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require...