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Since 2011, WordStream’s award-winning Google Ads Performance Grader has been helping time-crunched business owners and digital marketers figure out how to most efficiently optimize their paid search campaigns. Used by hundreds of thousands of advertisers to analyze over $3 billion in aggregate spend, the Grader is a free, fast, and effective tool. But something’s been...

Starting with a blank page is never a good idea. For me, it’s the quickest way to realize I need to check my inbox one more time. Or finally organize the files on my desktop. Or run to grab a coffee so that I can focus. (I don’t think I need to tell you that...

When Craig Bradford of Distilled reached out and asked if we’d like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate “Yes please!” If you’re not familiar with DistilledODN, it’s a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any...

A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics,...

Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can’t resist...

Machine learning and automation can seem pretty terrifying for PPC: These technological advances could lead to the end of human-run campaigns in favor of robots that will never have the adaptability to scale a campaign and will certainly never have that “human touch.” A big part of these fears come from the inevitable lack of...

Most of us love holiday rituals and traditions like gift-giving, so it’s no wonder that 40% of consumers begin shopping before Halloween. For brands, this means that the holiday shopping season is already here. To satisfy holiday shoppers, most brands start working on their holiday sales campaigns in advance and brands get ready for the...

If you want a quick overview of top SEO metrics for any domain, today we’re officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and...