Your #1 stop

Managing your PPC marketing can feel like a daunting task when your industry is as heavily restricted as drug and alcohol rehabilitation and addiction treatment services in Google, Facebook, and other advertising platforms. If you’re not routinely optimizing and keeping up to date on industry trends and best practices, it’s easy to fall behind the...

On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) … That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions) …...

Knowledge is power. Here at WordStream, we pride ourselves on being one of the most in-depth sources of digital marketing knowledge in town. Want to learn how to create impactful Facebook audiences? We have a blog for that. Want to learn how to write better PPC ad copy? We have a blog for that, too....

I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project...

Negative customer feedback is hard to hear, which means sometimes it’s too easy to write it off. The likes on social and positive testimonials are easier to highlight—those feel good! But if you’re not paying attention to all customer feedback, you may be missing on a huge chunk of knowledge. What your customers think about...

When it comes to the forms your site visitors are using, you need to go beyond completions — it’s important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in...

Now that we’ve entered a new decade, it is hard to imagine a time pre-Instagram. And with over 1 billion users, it is pretty clear that Instagram plans to stay. I would spend time introducing this post with more stats about Instagram usage for business—but I believe all of you are likely already aware that...

If you’ve ever googled something and immediately scrolled through anything with an “ad” tag without stopping, it probably means the copywriters need to up their game. Alternatively—and I do this constantly—if you’re walking down the street and see some posters and do a double-take? Bravo, copywriter. The most recent stop-and-stare that made me do a...