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Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean.  If that’s you, we’ve got you covered, and if this is your first...

Posted by meghanpahinui What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions!  Click on the whiteboard...

Years ago, ads using Facebook’s traffic objective were so cheap that site owners could make money just by driving traffic to pages with display advertising. It’s a strategy known as Facebook ad arbitrage. But as ad costs have risen, it’s also a strategy that’s essentially extinct. Of course, the “traffic” objective still has its uses in...

Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more traffic to your site each year. It’s the gift that keeps on giving! But even the most evergreen content starts to...

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV)...

With more than 7.3 billion monthly PC searches in the United States, there’s a good chance that your potential customers are on Bing. Although Bing doesn’t get as much recognition as Google, it still ranks as one of the world’s top search engines. In fact, one study shows that Bing has the highest conversion rate...

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here’s a two-week view (February 10-23): Here’s a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let’s cut to the...

Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version...