• How to build a brand-led content strategy that drives demand outside search

You’ll learn to move beyond traditional pillar-based models and create problem-solution content for specific audience segments. I’ll show you how to repurpose content across channels like TikTok, YouTube, newsletters, and communities to increase visibility outside SERPs.

• How to use digital PR to increase branded search

I’ll show you how to use digital PR as a growth lever to increase branded search, build trust signals, and drive traffic that algorithms reward, even when rankings fluctuate.

• How to build a distribution model that supports SEO and conversion

I’ll explain how to build a content distribution engine that aligns with your SEO and revenue goals, so your best work keeps delivering results long after it’s published.

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