As shopping agents now research products, compare options, and complete purchases, e-commerce sites will need to support machine-led journeys.

Your technical setup, product data, and integrations must give agents the context and access they need to take action. 

Miracle Inameti-Archibong is an SEO and digital marketing consultant with over a decade of experience. 

In her MozCon London talk, Miracle will show you how to: 

• Run an AI technical audit to find barriers for agents 
• Optimize product content for context windows 
• Structure product data for agent-led discovery 
• Map the tools needed from research to purchase 
• Improve token efficiency across your site

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