43+ Creative January Marketing Ideas to Start the New Year with a Bang

43+ Creative January Marketing Ideas to Start the New Year with a Bang

January. Some call it the Monday of months. Some call it the holiday let-down season. The Chinese zodiak calls it the month of the ox. But if you’re an optimist like us, we call it the month of new beginnings! The world is your oyster when it comes to making a splash in your market.

And we’ve got tons of easy and creative marketing ideas to last you all month long.

january marketing ideas- simple brilliant meme

Read on to find:

  • A full list of January awareness themes, holidays, and national days.
  • Tons of creative ways to use them for unique and meaningful marketing.
  • Marketing planning tips and ideas to stay successful all year.

Let’s dive in!

January awareness themes

January is the national month for:

  • Slavery and human trafficking prevention
  • Blood donor
  • Mentoring
  • Oatmeal
  • Slow cooking
  • Soup
  • CBD
  • Sunday supper
  • Bath Safety
  • Braille Literacy
  • Hobby
  • Hot tea

january marketing ideas - human trafficking month

#wearblueday occurs every January in support of anti-human trafficking.

January holidays and national days

We’ve included the full list of January national days and dates at the bottom of this post, but here are a few highlights:

  • Martin Luther King, Jr. Day (third Monday)
  • Technology Day (Jan 6)
  • Invisible Pain Day (Jan 7)
  • Vision Board Day (second Saturday)
  • Law Enforcement Appreciation Day (Jan 9)
  • Cut Your Energy Costs Day (Jan 10)
  • Clean Off Your Desk Day (Jan 10)
  • Nothing Day (Jan 16)
  • Get to Know Your Customers Day (third Thursday)
  • Compliment Day (Jan 24)
  • Data Privacy Day (Jan 28)
  • Backward Day (Jan 31)

Creative & meaningful January marketing ideas

Here are some ways to use the awareness themes, holidays, and national days of January to connect with your audience.

    Share holiday recaps & roundups

    The holidays might be over, but don’t miss out on the opportunity to squeeze every last drop of cheer you can out of the last month! You can still make the holidays part of your January marketing by creating and publishing holiday roundup posts on your blog or on your social media sites.

    Here are some ideas:

    • Did your catering company work a holiday party? Post pictures or recipes!
    • You can also take advantage of #tbt (Throwback Thursday) on Twitter and Instagram and post pictures from just a couple of weeks ago to share with your followers.
    • Cleaning services or home goods shops can provide post-holiday cleaning or Christmas tree disposal tips.

    The holidays are busy, and customers might have missed all you had going on, so this is an easy way to create content for your business while making sure they’re in the loop.

    january marketing ideas - holiday recap

      Honor Martin Luther King, Jr. Day with a day of service

      MLK Day, observed on the third Monday of January every year, celebrates Martin Luther King, Jr.’s birthday and commemorates his Nobel Peace Prize for Civil Rights leadership. Don’t use this holiday to promote your business. Make it a day of service, celebration, and education around this civil rights legend.

      • Many communities create a day of service you or your team can participate in.
      • Post quotes, photos, and facts about Martin Luther King, Jr. on social media.
      • Post stats and raise awareness about civil rights on social media.
      • Run your own day of service, whether for your community or in your company.

      january marketing ideas - martin luther king junior day of service

      Image source

      Get involved during Blood Donor Month

      Even today, blood supply is still recovering from the pandemic. January is National Blood Donor Month, so get involved!

      january marketing ideas - give blood
      Image source

      • Participate in a local blood drive or host one of your own.
      • Run special promotions for those in your community who donate, such as a free gift, discount code, or special deal on your products or services.
      • Raise awareness on social media and encourage your followers to give blood.

      Dish em’ out on National Compliment Day

      Who doesn’t love a nice compliment? National Compliment Day occurs every January 24—here are some ways to celebrate:

      • Show another business some love on social media or by writing a review (they may even return the favor!)
      • Start a compliment train. Ask your followers to tag someone in your post and give them a compliment. The tagged person then tags another friend and gives them a compliment and so on.
      • Give your employees hand-written compliments to show them you appreciate them.

      january marketing ideas - national compliment day

      Run fun weather-based promotions

      Much of the United States is covered in snow in January. Love it or hate it, you can’t stop it, so use it to your advantage! Make the snowy weather a little less gray with content, promotions, and posts celebrating the cold.

      • Daycares can share safety tips for playing or dressing children in the snow.
      • Contractors, construction, and snow removal companies can write about winter hazards in the home—carbon monoxide detectors, salt versus sand for ice and snow, or how to winterize drafty windows.
      • Give a snow-day discount. Anytime your city gets snow, offer a discount based on the number of inches you’ve received, like 20% off for 20 inches of snow!

      january marketing ideas - weather-based facebook ad example

      • You can also keep your customers up to date on the latest snow closures on your social media pages.

      january marketing ideas - winter weather promos

      Take part in National Clean Off Your Desk Day

      I know what you’re thinking, and, yes, this is a real observance. With so many people working from home and becoming obsessed with cleaning and organization shows, it’s clear people are spending a lot of time thinking about how to keep their workspaces tidy.

      • Tidy up your desk and share a before and after picture on social. Ask your audience to do the same!
      • Give organization tips and ideasperson who shares their pictures will win a special prize.
      • Run a contest or a poll

      january marketing ideas - clean off your desk day

      Share & encourage New Year’s resolutions

      No explanation needed for this annual favorite. Here are some ideas:

      • Hold yourself accountable and share them with your audience. Then create content around them!
      • Fitness centers can have a weekly accountability post to create a support community.
      • Restaurants and catering services can write blog or Facebook posts with healthy recipes.
      • Daycares can blog about toy organization ideas for playrooms and toy areas.
      • Ask followers on social media what theirs are—you could even run a poll and then write a blog post providing tips and advice for the most common resolutions.

      january marketing ideas - new years resolution

      Start a customer loyalty or referral program

      Loyal customers not only bring you ongoing business, but they are also more likely to refer other customers to you. Providing the best customer service is the first and foremost loyalty marketing strategy, followed by intentional loyalty or referral programs. And with people feeling enthusiastic and motivated for the new year, this is the perfect time to start one.

      Here are some ideas for your customer loyalty program:

      • Create and print a simple stamp card for customers. Each purchase or service equals one stamp. After 10 stamps, customers can receive a free product, a discounted service, or a swag item.
      • Offer current customers a discount for each new customer they refer.
      • Create a tiered loyalty program so customers can move up in tiers based on their purchase history – the higher the tier, the better discounts.

      january marketing ideas - loyalty punch card

      As for referral programs, check out our 14 Referral Program Ideas to Land Your Best Customers Yet and these three referral marketing strategies to get the gears turning. And make sure to promote your programs on social media and in your location so customers can find out about it easily!

      Essential but not-so-creative January marketing ideas

      These aren’t the most fun marketing ideas, but they are essential if you want running your business to stay fun, through the month and year-round.

      Start with a clean inbox

      There’s nothing less exciting than seeing the number of new emails in your inbox when you get back from the holidays.

      Actually, I lied because there is: It’s going through them. Did you know January 25-29 is actually Clean Out Your Inbox Week? Use it as motivation to get organized and start with a clean slate.

      • Go through those old emails you “starred” and never followed up on…
      • If you don’t already use folders for your emails, create some to help you keep your inbox organized.
      • Go through the settings your email platform has to offer. There are integrations, color coding, rules, and more that can make your life a whole lot easier. That half hour could translate into hours saved this year.
      • Create an ideas folder where you save marketing emails you’ve received that you like or find effective. You never know, you might just find your next great idea buried in your own inbox!

      january marketing ideas - clean inbox holiday card

      Solidify your yearly goals or marketing plan

      Whether you’re an agency, business owner, or freelancer, it’s important to have both personal and professional goals for the year. Take some time at the beginning of the month to make sure your goals and your marketing plan are solidified.

      As we know, things can change quickly, but having a documented plan or a growth strategy in place can make the difference between hitting your revenue goals for the year and missing them.

      Revisit what worked last year (and what didn’t)

      Now that you have a full year of data available, take some time to see what worked in your marketing last year and what didn’t.

      Here are some ideas of what to look at:

      • What content or webpages performed best for you?
      • What resonated with your audiences on social media – top posts, most engaging posts, etc.?
      • What email subject lines got the best open rates?
      • What marketing strategies, campaigns, or channels drove the most leads?
      • What didn’t perform as well as you thought it would – and how could it be improved?

      Read up on the latest marketing trends and predictions

      With the new year comes a ton of new content around what to expect in the world of marketing and business in general. Find some articles or blog posts that will get you up to speed on what the experts expect to be big this year in your own industry—and jot down some ideas or trends that you might want to try out!

      Announce your events for the year or coming months

      Market your business both online and offline by highlighting upcoming events for the year. Some upcoming holidays include President’s Day, Valentine’s Day, Mardi Gras, and St. Patrick’s Day.

      If you have anything planned for these events, like upcoming Valentine’s Day deals at your spa or a special Valentine’s menu at your restaurant, let customers know! A calendar of promotions is a great way to keep customers informed about upcoming promotions or events your business is sponsoring or hosting.
      january marketing ideas - upcoming events

      Update your Google Business Profile

      Last, but not least, update your Google Business Profile. If you want to show up when local searchers are trying to find businesses like yours on Google or in Google Maps, a complete and optimized Google Business profile is the place to start.

      Take a minute to make sure your profile is claimed and then take it a step further by optimizing your listing:

      • Make sure to respond to all reviews.
      • Add some images or a video that showcase your business.
      • Populate the Q&A section of your profile with frequently asked questions.

      google business profile - Q&A section

      Get more tips to optimize your Google My Business profile here.

      Commit to growing your skill set

      The digital marketing world is never in a resting state. Set a goal for yourself to build on your existing marketing skills or develop new ones. Here are some great resources for doing so:

      Hmm, looks like our next roundup will need to have 10…

      See? Creative January marketing is easy

      January can often be a stressful time for business owners, but with the right marketing ideas and plan in place, you can relieve some stress without losing out on new customers and engagement. Happy new year! Interested in more marketing ideas for every month of the year? We can help with that. Check out our creative ideas for:

      Full list of January social media holidays and dates

      As promised, brought to you by National Day Calendar

      January 1
      New Years Day
      National Bloody Mary Day
      National Hangover Day
      National Play Outside Day – First Saturday Every Month

      January 2
      National Buffet Day
      National Cream Puff Day
      National Personal Trainer Awareness Day
      National Science Fiction Day

      January 3
      National Chocolate Covered Cherry Day
      National Drinking Straw Day
      National Fruitcake Toss Day
      National Thank God It’s Monday Day – First Monday in January

      January 4
      National Missouri Day
      National Spaghetti Day
      National Trivia Day

      January 5
      National Bird Day
      National Keto Day
      National Screenwriters Day
      National Whipped Cream Day

      January 6
      National Bean Day
      National Cuddle Up Day
      National Shortbread Day
      National Technology Day

      January 7
      National Invisible Pain Day
      National Bobblehead Day
      National Tempura Day

      January 8
      National Argyle Day
      National Bubble Bath Day
      National English Toffee Day
      National JoyGerm Day
      National Winter Skin Relief Day
      National Vision Board Day – Second Saturday in January

      January 9
      National Apricot Day
      National Balloon Ascension Day
      National Law Enforcement Appreciation Day
      National Static Electricity Day
      National Sunday Supper Day – Second Sunday in January

      January 10
      National Bittersweet Chocolate Day
      National Cut Your Energy Costs Day
      National Oysters Rockefeller Day
      National Save The Eagles Day
      National Clean Off Your Desk Day – Second Monday in January

      January 11
      National Arkansas Day
      National Human Trafficking Awareness Day
      National Milk Day
      National Step in a Puddle and Splash Your Friends Day
      Shop for Travel Day – Second Tuesday in January

      January 12
      National Curried Chicken Day
      National Kiss A Ginger Day
      National Marzipan Day
      National Pharmacist Day

      January 13
      Korean American Day
      National Peach Melba Day
      National Rubber Ducky Day
      Stephen Foster Memorial Day
      National Sticker Day

      January 14
      National Dress Up Your Pet Day
      National Hot Pastrami Sandwich Day
      Ratification Day

      January 15
      National Bagel Day
      National Booch Day
      National Hat Day
      National Strawberry Ice Cream Day
      National Use Your Gift Card Day – Third Saturday in January

      January 16
      National Fig Newton Day
      National Nothing Day
      National Religious Freedom Day
      National Without a Scalpel Day

      January 17
      National Bootlegger’s Day
      National Hot Buttered Rum Day
      Martin Luther King Jr. Day – Third Monday in January

      January 18
      National Michigan Day
      National Peking Duck Day
      National Thesaurus Day
      National Winnie The Pooh Day

      January 19
      World Quark Day
      National Popcorn Day

      January 20
      National Buttercrunch Day
      National Cheese Lover’s Day
      National Disc Jockey Day
      Get to Know Your Customers Day  – Third Thursday of Each Quarter

      January 21
      National Granola Bar Day
      National Hugging Day
      Squirrel Appreciation Day

      January  22
      National Blonde Brownie Day
      Celebration of Life Day
      National Sanctity of Life Day

      January 23
      National Handwriting Day
      National Pie Day

      January 24
      Beer Can Appreciation Day
      National Compliment Day
      National Peanut Butter Day

      January 25
      National Florida Day
      National Irish Coffee Day
      National Opposite Day
      Plan for Vacation Day – Last Tuesday in January

      January 26
      National Green Juice Day
      National Peanut Brittle Day
      National Spouses Day
      Library Shelfie Day – Fourth Wednesday in January

      January 27
      National Chocolate Cake Day

      January 28
      National Blueberry Pancake Day
      Data Privacy Day
      National Have Fun At Work Day
      National Kazoo Day
      National Big Wig Day – Last Friday in January

      January 29
      National Corn Chip Day
      National Puzzle Day
      National Seed Swap Day – Last Saturday in January

      January 30
      National Croissant Day

      January 31
      National Backward Day
      National Hot Chocolate Day
      National Inspire Your Heart With Art Day
      National Bubble Wrap Day – Last Monday of January

      The post 43+ Creative January Marketing Ideas to Start the New Year with a Bang appeared first on WordStream.

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