Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying to explain to your stakeholders why the graphs keep falling.
Traffic was the go-to success metric for years, but the landscape has changed. AI search features are eating clicks, informational content is driving less value, and yet we’re still reporting pageviews like it’s 2015.
At MozCon, I’m going to challenge that. I’ll show you how to move beyond vanity metrics and focus on strategies that drive conversions. You’ll also learn how to reframe expectations with your stakeholders and report on the SEO metrics that prove success.
If you liked F*** Traffic: How To Prioritize Conversion Over Vanity Metrics by Bianca Anderson Then you'll love Miami SEO Expert
1. Consider specifying locations or personasSo one of the big ones that you could play…
1. SemanticSo number 1, semantic. This is obviously one we're very familiar with from conventional…
Avoid prompts that create false positivesSeparate prompts into three types: branded, comparison, and non-branded.Branded prompts…
So even brands that have made their name synonymous with a product will not be…
The model breaks visibility into four quadrants:Open areas known to your brand and customersHidden areas…
To better understand Google’s current capabilities, we compared the queries to organic result titles (as…