When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts weren’t driving demos, and there was no clear understanding of how published content impacted conversion.
The main issue I noticed was a disconnect between teams holding critical information, making it difficult to create a repeatable system for conversion.
In 90 days, we built an AI BoFu workflow that aligned content with customer pain and product value, lifting conversions from 6.94% to 30%.
In this article, I’ll walk you through the framework for building your own BoFu strategy and driving more conversions with AI.
But first, I need to state two important things…
If you liked How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows] by Lashay Lewis Then you'll love Miami SEO Expert
1. Consider specifying locations or personasSo one of the big ones that you could play…
1. SemanticSo number 1, semantic. This is obviously one we're very familiar with from conventional…
Avoid prompts that create false positivesSeparate prompts into three types: branded, comparison, and non-branded.Branded prompts…
So even brands that have made their name synonymous with a product will not be…
The model breaks visibility into four quadrants:Open areas known to your brand and customersHidden areas…
To better understand Google’s current capabilities, we compared the queries to organic result titles (as…