WTF is NLWeb? — Whiteboard Friday

So how might you do this? Well, there are a couple of different ways. So as I said, it’s an open-source project. So the person who invented NLWeb is the same person who invented Schema.org. It’s also the same person who invented RSS, and that’s R.V. Guha. 

R.V. Guha runs GitHub, where you can talk to him about how it all works. People ask questions, and people propose different recommendations and things like that. You can get on there, and you can look at that. If you’ve got developers in your team, you can use them. You can ask them to go on to that GitHub repo and get all of the documentation and all of the things that they need to set this up on your website. It’s one setup that allows you to tap into lots and lots of different resources and lots of different tools that will make your website more interoperable with the agentic web.

Another thing you can do is, for instance, if you are a Wix user, we have an NLWeb integration. This essentially is you tick one button, and it makes your website interoperable with the NLWeb. For this, you have to have a premium website with a custom domain. If you do that, then you can tap into the NLWeb.

There are other NLWeb partners across the web who are making this more and more visible. The more people that we have using NLWeb, the more valuable it will be for the web overall.

But in my opinion, the best thing about NLWeb as a tool and as a resource is that it taps into things that we’re already doing. So I think there’s that TikTok meme that you’ve seen, “All that work, and what did it get me?” That’s kind of how people are sort of feeling about this movement to sort of LLMs optimization and agentic web and that sort of thing.

Well, all that work, what did it get you? It got you access to the NLWeb. So all the schema markup you’ve been doing, all the headings you’ve been doing, all the HTML lists, all of that stuff that you’ve been doing, it all comes to bear to make your website better prepared for this new era and for the new agentic web.

I think that’s, personally, fantastic. 

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