Next we’ll ask about pain points for this specific user journey stage. Think of it as a follow-up question. Let’s choose customized services.
We’ll ask ChatGPT, “I want to learn more about this specific motivation. What are the most common pain points for users?” And again, it will respond with a list of pain points, and this list includes pet-friendly services, health concerns, preference for eco-friendly services, etc.
Again, copy and paste this list of pain points into your spreadsheet under Milestones.
Now we have one journey stage, which is customized services, and a list of milestones that sit under that stage.
Next, you’ll go back and repeat this whole process for all of your motivations and pain points.
Once you’ve done that, you’ll have a full user journey in a spreadsheet, with stages and milestones.
If you want to learn more about mapping this customer journey to your website, check out my blog post, where I show you step-by-step how to do that. The link is below:
5 steps to building a user journey map for your SEO strategy
You can use this as a first step to guide your content strategy and to meet your customers where they are in their journey.
Thank you.
Transcription by Speechpad
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