Top SEO Tips for 2025 — Whiteboard Friday

You can use this to understand what is ranking in AI or for any query at all. Once you understand what is ranking, you start to see a pattern in the words, how it’s structured. That gives you an idea of what the search intent is. Very important to understand the search intent so that you know if it’s informational, commercial, what type of query is it. 

Now once you understand that, you want to make the content really, really, really easy to read. It has to be super simple for anybody to read that content. Now the next thing is to make sure that the search query aligns with the target keyword, and the easy way to do that is to go into Google Search Console, go and take your URL, plug it in there, and see what Google is saying for that keyword. 

So, for example, you might be trying to rank for one keyword, but when you go into Search Console and you look at the data, what Google is picking up for that keyword is completely different. You want to make sure that both are aligned. The content that you’ve written and what Google is picking up, if there’s misalignment, we are not going to get that AI Overview feature. The next thing is to include multimedia, statistics, expert quotes, not just any quotes, expert quotes from people who are respected as thought leaders. Basically, all of this gives you your E-E-A-T (Experience, Expertise, Authority, and Trustworthiness). 

And now, finally, you want to optimize for natural language. Now I’ll tell you why this is very important. Apple has introduced Apple Intelligence, and they’ve added it into Siri. I use Google, and my phone is called a Google Pixel. I can have conversations with Gemini with my voice. Voice search and AI is now a thing. There is no going back. 

So think about how people are asking these questions in voice search, and you want to mirror that tone, that conversational way of talking when you create content. It has to feel natural. The way that it answers those questions or the answer that they are looking for is also going to be in-depth. So while you’re making your content simple, you also want to make it as in-depth as possible. 

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