With the influx of AI-generated content, it’s more important than ever to produce high-quality content that your audience and Google will love. In late 2022, Google rolled out the Helpful Content Update, an ongoing effort to reward sites with “people-first” content, and we saw the importance of this continue into 2023. Along with this update, you should always be considering E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles at the forefront of your content creation. While E-E-A-T is not a direct ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG), applying these factors to the content you create will signal to Google that it is high-quality, relevant information.
Chima touched on six money-making content formats SaaS companies should prioritize: “best of” content, sales engagement content, competitor comparison pages, pricing pages, modifiers to download something and personalized landing pages.
If you liked Top 10 Takeaways From Whiteboard Fridays in 2023 by Emilie Martin Then you'll love Miami SEO Expert
Filtered or suppressed listingYour listing disappears entirely from Maps for your top keywords, or appears…
What even is SEO? Back (5+ years ago), when I was working as a consultant,…
These 10 fan-out types are loosely organized as a journey. What is the searcher trying…
The second ceremony that I want to talk about is discovery. This I find just…
We should talk briefly about the elephants in the room. Obviously, a lot of people…
So why does it matter? What does this actually affect? So the most obvious thing…