With the influx of AI-generated content, it’s more important than ever to produce high-quality content that your audience and Google will love. In late 2022, Google rolled out the Helpful Content Update, an ongoing effort to reward sites with “people-first” content, and we saw the importance of this continue into 2023. Along with this update, you should always be considering E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles at the forefront of your content creation. While E-E-A-T is not a direct ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG), applying these factors to the content you create will signal to Google that it is high-quality, relevant information.
Chima touched on six money-making content formats SaaS companies should prioritize: “best of” content, sales engagement content, competitor comparison pages, pricing pages, modifiers to download something and personalized landing pages.
If you liked Top 10 Takeaways From Whiteboard Fridays in 2023 by Emilie Martin Then you'll love Miami SEO Expert
How to build a brand-led content strategy that drives demand outside searchYou’ll learn to move…
Five years after this video was created, the idea that machine learning might be “far…
I’ve spent the past year fielding the same panicked question from clients repeatedly: “Why is traffic…
Claim and Verify All Listings with a Domain EmailWe all know how to claim and verify…
When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts…
Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying…