A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where some frankly stunning opportunities for improvement reside. Now, we’re ready to share your insights into:
This survey pooled the observations of everyone from people working to market a single small business, to agency marketers with large local business clients:
Respondents who self-selected as not marketing a local business were filtered from further survey results.
Thanks to you, this free report is a window into the industry. Bring these statistics to teammates and clients to earn the buy-in you need to effectively reach local consumers in 2019.
Let’s pick just one, to give a sense of the industry intelligence you’ll access in this report. Likely you’ve now seen the Local Search Ranking Factors 2018 Survey, undertaken by Whitespark in conjunction with Moz. In that poll of experts, we saw Google My Business signals being cited as the most influential local ranking component. But what was #2? Link building.
You might come away from that excellent survey believing that, since link building is so important, all local businesses must be doing it. But not so. The State of the Local SEO Industry Report reveals that:
And that, Moz friends, is what opportunity looks like. Get your meaningful local link building strategy in place in the new year, and prepare to leave ⅓ of your competitors behind, wondering how you surpassed them in the local and organic results.
The full report contains 30+ findings like this one. Rivet the attention of decision-makers at your agency, quote persuasive statistics to hesitant clients, and share this report with teammates who need to be brought up to industry speed. When read in tandem with the Local Search Ranking Factors survey, this report will help your business or agency understand both what experts are saying and what practitioners are experiencing.
Sometimes, local search marketing can be a lonely road to travel. You may find yourself wondering, “Does anyone understand what I do? Is anyone else struggling with this task? How do I benchmark myself?” You’ll find both confirmation and affirmation today, and Moz’s best hope is that you’ll come away a better, bolder, more effective local marketer. Let’s begin!
If you liked The State of Local SEO: Industry Insights for a Successful 2019 by Then you'll love Miami SEO Expert
So how might you do this? Well, there are a couple of different ways. So…
Third-party sources play a major role in how AI systems understand and describe brands. For example, AirOps…
Most marketers treat AI search as a single channel and apply the same strategy across…
Let’s start with the good news. Right at the beginning, Google confirms that:The best practices…
So now you've thought about what you're going to wear, the structure of your content,…
As Josh Peacock explains; "Hiring managers use measurement to screen candidates within the first 15 minutes of an…