Categories: BLOG2

The Purpose of Brand and CX in the Era of Human Experience

It’s time to design experiences you want people to have, remember and share. Customer experience is the new marketing and customer experiences (what they have, feel and share) become the new “BX” (brand experience).

More importantly, CX becomes a way of doing business that permeates and reshapes every facet of how and why companies operate.

It’s about purpose, vision and meaningful engagement…not corporate mission and vision statements, taglines and creative campaigns.

Image courtesy of RantandRave.

About Brian

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design. Invite him to speak at your event or bring him in to inspire and change executive mindsets.

Connect with Brian!

Twitter: @briansolis
Facebook: TheBrianSolis
LinkedIn: BrianSolis
Instagram: BrianSolis
Youtube: BrianSolisTV
Snapchat: BrianSolis

The post The Purpose of Brand and CX in the Era of Human Experience appeared first on Brian Solis.

Brian Solis

Share
Published by
Brian Solis

Recent Posts

How To Diversify Your Traffic Outside of Google SERPS

How to build a brand-led content strategy that drives demand outside searchYou’ll learn to move…

2 weeks ago

The Future of AI in Search | Whiteboard Friday Revisited With Britney Muller

Five years after this video was created, the idea that machine learning might be “far…

2 weeks ago

Stop Losing SEO Traffic: AI-Powered Strategies to Detect, Fix, and Drive [MozCon 2025 Speaker Series]

 I’ve spent the past year fielding the same panicked question from clients repeatedly: “Why is traffic…

3 weeks ago

How to Claim, Verify, and Manage Google Business Profiles at Scale

Claim and Verify All Listings with a Domain EmailWe all know how to claim and verify…

3 weeks ago

How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]

When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts…

3 weeks ago

F*** Traffic: How To Prioritize Conversion Over Vanity Metrics

Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying…

3 weeks ago