The CRO Playbook Generating $8 Million in Revenue for Andy Crestodina

How I use AI for conversion optimization

First, you need to give AI a webpage for analysis 

You can copy and paste the text below into an AI tool for a quick messaging review. Alternatively, you can also take a full-page screenshot  (using tools like Snagit) and upload it alongside an audit prompt. 

This allows the AI to evaluate the UX elements, such as trust seals, which are important for conversion. For SEO insights, upload the HTML, which gives the AI, elements like the title tag and meta tags.

The next step is to teach the AI about your target audience

Similar to the qualitative research we did with customer interviews, upload your ICP (ideal client profiles) or start with a quick persona prompt. 

Is it off? Missing something? Tell the AI to change the persona until you’re confident it’s 95% correct. The key isn’t the demographic information about your audience. It’s the decision criteria for selecting a company in your category. 

Now that it knows your prospect, you can give it the page along with this conversion optimization prompt:

The suggestions are often very insightful. Here’s an example:

If you liked The CRO Playbook Generating $8 Million in Revenue for Andy Crestodina by Andy Crestodina Then you'll love Miami SEO Expert