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The CRO Playbook Generating $8 Million in Revenue for Andy Crestodina

How I use AI for conversion optimization

First, you need to give AI a webpage for analysis

You can copy and paste the text below into an AI tool for a quick messaging review. Alternatively, you can also take a full-page screenshot (using tools like Snagit) and upload it alongside an audit prompt.

This allows the AI to evaluate the UX elements, such as trust seals, which are important for conversion. For SEO insights, upload the HTML, which gives the AI, elements like the title tag and meta tags.

The next step is to teach the AI about your target audience

Similar to the qualitative research we did with customer interviews, upload your ICP (ideal client profiles) or start with a quick persona prompt.

Is it off? Missing something? Tell the AI to change the persona until you’re confident it’s 95% correct. The key isn’t the demographic information about your audience. It’s the decision criteria for selecting a company in your category.

Now that it knows your prospect, you can give it the page along with this conversion optimization prompt:

You are a conversion optimization expert skilled in evaluating pages for their ability to both inform and persuade. The most compelling, highest converting web pages share common traits. The following are best practices for B2B service pages.

1. The header clearly indicates the topic of the page, quickly letting the visitor know they’re in the right place.
2. The copy clearly answers the visitor’s questions and addresses their objections.
3. The order of the messages generally aligns with the personas prioritized information needs.
4. The copy uses supportive evidence to support its marketing claims (testimonials, statistics, case studies, awards, logos, etc.)
5. Subheads for each section are meaningful and specific
6. The page connects with the visitor on a personal level using human elements (faces, quotes, stories)
7. The copy leverages cognitive biases in subtle ways when relevant (loss aversion, urgency, etc.)
8. The page provides compelling calls to action

I’m giving you a web page. Create a list showing the ways in which the page copy does and does not meet the information needs of the persona.

The suggestions are often very insightful. Here’s an example:

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Andy Crestodina

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Andy Crestodina

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