I’ve spent the past year fielding the same panicked question from clients repeatedly:
“Why is traffic down, and what can we do about it?”
While AI features cannibalize clicks, there are other reasons for declining traffic. Technical issues, poor content targeting, and outdated strategies are often part of the problem.
At MozCon New York, I’ll show you how to use segmentation and machine learning to detect SEO issues, fix them, and build predictive recovery models to future-proof your organic traffic.
If you liked Stop Losing SEO Traffic: AI-Powered Strategies to Detect, Fix, and Drive [MozCon 2025 Speaker Series] by Sam Torres Then you'll love Miami SEO Expert
1. Consider specifying locations or personasSo one of the big ones that you could play…
1. SemanticSo number 1, semantic. This is obviously one we're very familiar with from conventional…
Avoid prompts that create false positivesSeparate prompts into three types: branded, comparison, and non-branded.Branded prompts…
So even brands that have made their name synonymous with a product will not be…
The model breaks visibility into four quadrants:Open areas known to your brand and customersHidden areas…
To better understand Google’s current capabilities, we compared the queries to organic result titles (as…