While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important to be pragmatic and avoid exercises in marketing futility.
High-volume keywords likely fall into one of the following buckets:
Don’t fall victim to the allure of high-volume keywords with inflated search metrics. Though less glamorous, long-tail keywords can yield far greater rewards.
These phrases often signal higher intent and face less competition than head terms. They also tend to attract qualified traffic that is ready to convert.
For example, a fitness equipment business targeting “treadmills” faces immense competition from retail giants and review websites. A more thoughtful approach is to focus on narrower, less competitive terms like “best treadmills under 1000.” You can bypass competitors’ dominating head terms and capture relevant, high-intent traffic by honing in on specific use cases.
Pro tip: When doing keyword research in Moz Keyword Explorer, filter keywords based on low Keyword Difficulty & Search Volume metrics to identify the higher-intent long-tail keywords that will be relatively easier to rank than more competitive phrases.
If you liked How to Find Profitable Keywords For Your Niche by Jonathan Berthold Then you'll love Miami SEO Expert
How to build a brand-led content strategy that drives demand outside searchYou’ll learn to move…
Five years after this video was created, the idea that machine learning might be “far…
I’ve spent the past year fielding the same panicked question from clients repeatedly: “Why is traffic…
Claim and Verify All Listings with a Domain EmailWe all know how to claim and verify…
When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts…
Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying…