How to Communicate Site Migration to Clients — Whiteboard Friday

So, once you realize there is some migration going on, here are some questions to ask.

So first, a timeline. When is the launch date? That’s the most important thing. And how much time do you have to prepare for the site migration?

You will need to ask the reason for migration. So is it for marketing? Is it for rebranding? Or sometimes, some clients might just want to do it for compliance reasons. They’re separating two countries’ entities, so the website has to separate as well. But that’s not quite SEO oriented, I would say.

And after that, we will have stakeholders. So, who is leading the site migration, and what teams are involved? Usually, you will have the tech team, of course, who carry out the migration steps, and then the UI/UX team, the marketing team, the brand communication team, and so on.

So, know your stakeholders and then you will be able to understand what are the ways of working between these parties. Are you meeting regularly? Are there any weekly or biweekly meetings? Are you communicating through emails? Is there any ticketing platform, let’s say Jira or ClickUp, to document the changes? And then you are able to store the information and your requirements and communicate back to the tech team.

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