Here are some tips to make your content retrieval-ready:
This article follows that structure. Retrieval-optimized content tends to be more scannable, actionable, and aligned with how AI systems and readers navigate information today.
There’s a reason some content gets cited, and most gets ignored. Primary sources create new information while secondary sources interpret existing information.
AI systems likely favor primary sources because they introduce net-new information into the ecosystem. That means:
Basically, content that didn’t exist before you created it.
Original content gets cited across channels, earns backlinks from trusted domains, and positions you as a thought leader. It’s hard to compete with content that other authors reference to support something they’ve said.
For example, Tom Capper’s research on the HCU was widely cited in the industry and earned links from sites like Ahrefs and Search Engine Journal.
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