Each episode of this season of the Goal Talk podcast features an interview with a marketing or management expert on vital topics for digital marketing success, aimed around bringing small business owners and marketers the information they need to successfully grow their businesses.
Last week, we introduced the basics of advertising online and went into the main advertising platforms: Google, Facebook & Instagram, and Bing. We started by listing out some online advertising statistics, then dove into each platform to break down exactly how they can be used to help small businesses and marketers get the leads flowing in and achieve their growth goals. If you haven’t heard that episode yet, you can listen here.
After you’ve mastered the fundamentals of online advertising platforms, you may find yourself in the position of needing to expand. Whether you’re looking for your first employee or continuing to build out your team, this week’s episode is sure to help you better navigate the process.
As you know, it’s so important to have the right people in your corner when working to build a thriving small business, and having the right information and tools at your disposal is pivotal. The good news is that a lot of people are excited about the prospect of helping a small business work towards growth and success. Making sure there is alignment in terms of working styles, needs and requirements of the role, day-to-day activities, and overall fit can be a challenge.
In this week’s episode with Nicole DeSisto, WordStream’s first-ever recruiter, who is now running our internal talent acquisition team. We cover what you need to consider when expanding your team, including:
And more! This episode will set you up with a process and some tips for adding the next great member of your team. You can find this week’s episode on Apple Podcasts and Spotify, as well as your favorite podcast app. Also, don’t forget to watch new episodes on our YouTube channel, and follow the podcast’s Twitter account for episode releases, ask the hosts questions and join in on the conversation.
The Goal Talk podcast is all about giving small business owners and marketers the information they need to succeed. From advertising tactics that help you personalize your message for your customers to management styles that will help your employees perform at their full potential and feel satisfied in their role, we’re sharing valuable takeaways to help you and your business flourish by interviewing the experts and sharing their insights. Listen here.
If you liked Goal Talk Podcast Episode 6: How to Find and Hire Top Talent by Mikayla Wyman Then you'll love Miami SEO Expert
Check how much traffic comes from commercial and transactional keywords, then look for gaps your…
1. Consider specifying locations or personasSo one of the big ones that you could play…
1. SemanticSo number 1, semantic. This is obviously one we're very familiar with from conventional…
Avoid prompts that create false positivesSeparate prompts into three types: branded, comparison, and non-branded.Branded prompts…
So even brands that have made their name synonymous with a product will not be…
The model breaks visibility into four quadrants:Open areas known to your brand and customersHidden areas…