Every few years, a shiny new acronym takes over the SEO industry. This time, it’s Generative Engine Optimization (GEO), and everyone’s talking about it like it’s the future of search.
But let’s take a breath.
The truth is, many of these “new” concepts related to GEO aren’t actually new. They’re evolutions reframing what good SEOs have done for years:
What’s different is the surface-level behavior. While generative search is changing how and where people search and find information, it doesn’t mean the core principles of SEO are obsolete.
The problem is, very few folks are making that distinction clearly.
One headline says SEO is dead, and another says GEO is the only thing that matters. Meanwhile, you’re stuck in the middle, wondering what to focus on, how to report results to stakeholders, and whether you need to start from scratch.
If you liked GEO, AEO, LLMO: Separating Fact from Fiction & How to Win AI Search [MozCon 2025 Speaker Series] by Lily Ray Then you'll love Miami SEO Expert
It’s worth repeating — I am not a lawyer. Personally, I believe that Judge Mehta…
Traditional content marketers focus on creating campaigns and individual articles. When they use AI, it’s…
So first off, what is duplicate content?Essentially, duplicate content is content that appears in more…
Here are a few recommendations for lunch, dinner, snacks - you name it! All within…
When you pair it with an SEO tool like Moz Pro, you can show how optimising…
So I've heard a lot of folks kind of starting down here and saying, "Community…