Categories: BLOG2

GEO, AEO, LLMO: Separating Fact from Fiction & How to Win AI Search [MozCon 2025 Speaker Series]

Every few years, a shiny new acronym takes over the SEO industry. This time, it’s Generative Engine Optimization (GEO), and everyone’s talking about it like it’s the future of search.

But let’s take a breath.

The truth is, many of these “new” concepts related to GEO aren’t actually new. They’re evolutions reframing what good SEOs have done for years: 

  • Creating helpful content
  • Optimizing for intent
  • Anticipating the user’s next question
  • Improving technical performance
  • Staying adaptable as search changes

What’s different is the surface-level behavior. While generative search is changing how and where people search and find information, it doesn’t mean the core principles of SEO are obsolete.

The problem is, very few folks are making that distinction clearly. 

One headline says SEO is dead, and another says GEO is the only thing that matters. Meanwhile, you’re stuck in the middle, wondering what to focus on, how to report results to stakeholders, and whether you need to start from scratch.

If you liked GEO, AEO, LLMO: Separating Fact from Fiction & How to Win AI Search [MozCon 2025 Speaker Series] by Lily Ray Then you'll love Miami SEO Expert

Lily Ray

Share
Published by
Lily Ray

Recent Posts

How To Diversify Your Traffic Outside of Google SERPS

How to build a brand-led content strategy that drives demand outside searchYou’ll learn to move…

2 weeks ago

The Future of AI in Search | Whiteboard Friday Revisited With Britney Muller

Five years after this video was created, the idea that machine learning might be “far…

2 weeks ago

Stop Losing SEO Traffic: AI-Powered Strategies to Detect, Fix, and Drive [MozCon 2025 Speaker Series]

 I’ve spent the past year fielding the same panicked question from clients repeatedly: “Why is traffic…

3 weeks ago

How to Claim, Verify, and Manage Google Business Profiles at Scale

Claim and Verify All Listings with a Domain EmailWe all know how to claim and verify…

3 weeks ago

How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]

When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts…

3 weeks ago

F*** Traffic: How To Prioritize Conversion Over Vanity Metrics

Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying…

3 weeks ago