Key takeaways:
Most communities fail because they’re treated like marketing campaigns, not relationships. According to Areej, visibility is a byproduct of trust and must be earned before building communities.
Areej’s three-phase model starts with finding your “why,” defining your culture, and choosing a platform only after those foundations are clear. Growth focuses on retention, onboarding, and ambassador programs. Scaling involves gathering insights, handling change, and regularly revisiting your mission.
Communities can’t be an afterthought dumped on a single marketer. They need resources, cross-team collaboration, and ongoing feedback loops to thrive. Otherwise, engagement and value quickly dry up.
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