Key takeaways:
Most communities fail because they’re treated like marketing campaigns, not relationships. According to Areej, visibility is a byproduct of trust and must be earned before building communities.
Areej’s three-phase model starts with finding your “why,” defining your culture, and choosing a platform only after those foundations are clear. Growth focuses on retention, onboarding, and ambassador programs. Scaling involves gathering insights, handling change, and regularly revisiting your mission.
Communities can’t be an afterthought dumped on a single marketer. They need resources, cross-team collaboration, and ongoing feedback loops to thrive. Otherwise, engagement and value quickly dry up.
If you liked A Round-up of All the Great Talks From MozCon London 2025 by Chima Mmeje Then you'll love Miami SEO Expert
Yeah, for sure. When Reddit started dominating visibility, first in Google and then in LLMs,…
Step 1: Define relevant campaign ideas for off-site campaigns that work across the entire digital…
User inputSo that's where the user inputs. It's where you input your query because you're…
6. Should we invest in GEO, or is it just chasing a fad?Both can be…
If you’re adopting an SXO approach, you need to focus on metrics that truly reflect…
These are things that I tried and tested myself, and I'm happy with the results.…