Categories: BLOG2

7 Psychology-Backed Reasons Why People Buy — Whiteboard Friday

Up next, we have price anchoring. So price anchoring is a great mental model that has lots of different strengths to it. I really recommend you dive deeper into this one and explore it in more depth.

For now, we’re going to just cover the basics of price anchoring. In price anchoring, as the name suggests, you’re going to anchor the price of your product to the price of something that they already know. A price point alone doesn’t tell people an awful lot, so they have to use different contexts and cues to understand if that price is worthwhile. We see price anchoring all the time in supermarkets where brands will say that their product is X times cheaper than the leading competitor.

Price anchoring is also commonly used in SaaS subscriptions, where they might compare the cost of a subscription to the cost of a cup of coffee. People buy coffee day in, day out, so if we’re seeing a subscription compared to that, we’re going to think it’s pretty good value for money.

There is all kinds of ways that you can use price anchoring. You can play around with this in your headlines, in your sales landing pages, email copy, pricing pages, and CTA buttons just to name a few.

If you liked 7 Psychology-Backed Reasons Why People Buy — Whiteboard Friday by Tasmin Lofthouse Then you'll love Miami SEO Expert

Tasmin Lofthouse

Share
Published by
Tasmin Lofthouse

Recent Posts

How To Diversify Your Traffic Outside of Google SERPS

How to build a brand-led content strategy that drives demand outside searchYou’ll learn to move…

2 weeks ago

The Future of AI in Search | Whiteboard Friday Revisited With Britney Muller

Five years after this video was created, the idea that machine learning might be “far…

2 weeks ago

Stop Losing SEO Traffic: AI-Powered Strategies to Detect, Fix, and Drive [MozCon 2025 Speaker Series]

 I’ve spent the past year fielding the same panicked question from clients repeatedly: “Why is traffic…

3 weeks ago

How to Claim, Verify, and Manage Google Business Profiles at Scale

Claim and Verify All Listings with a Domain EmailWe all know how to claim and verify…

3 weeks ago

How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]

When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts…

3 weeks ago

F*** Traffic: How To Prioritize Conversion Over Vanity Metrics

Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying…

3 weeks ago