If one channel shows a drop, but the others hold up, usually you suspect something went wrong with that channel. Perhaps your organic traffic was negatively affected by an algorithm update, for example. However, when direct traffic drops off a cliff, it’s harder to know where to look.
Suppose every channel, including direct traffic, drops. In that case, you’ll suspect a tracking or server issue. Either your website does not work, regardless of how customers reach it, or your analytics are not reporting correctly.
In this article, I’ll explain why direct traffic might drop and how to diagnose the problem correctly.
If you liked 5 Reasons Your Direct Traffic Can Suddenly Drop by Tom Capper Then you'll love Miami SEO Expert
Check how much traffic comes from commercial and transactional keywords, then look for gaps your…
1. Consider specifying locations or personasSo one of the big ones that you could play…
1. SemanticSo number 1, semantic. This is obviously one we're very familiar with from conventional…
Avoid prompts that create false positivesSeparate prompts into three types: branded, comparison, and non-branded.Branded prompts…
So even brands that have made their name synonymous with a product will not be…
The model breaks visibility into four quadrants:Open areas known to your brand and customersHidden areas…