February is home to the most romantic holiday of the year:
Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hearts and #sharethelove. So today, I’m showering you with:
P.S. For marketing ideas for the whole year, check out LOCALiQ’s always-updated marketing calendar.
Below is a list of awareness causes recognized in February that can help you with cause-related marketing.
Some of these are general while others are highly specific, so depending on your business, your trade, or your niche, you may or may not be able to apply these to your marketing (National Embroidery Month isn’t exactly versatile, for example).
There’s a full list of February national days and dates at the bottom of this post, but here are some highlights:
Showing your support for causes you care about is a great way to connect with your audience and express your core values. Here are some ideas and examples.
So February isn’t all about that $1 pink balloon heart but also that invaluable organ inside of you that makes you tick. If your business is focused on health and wellness, this is a great marketing opportunity for you.
In the example below, this fitness center is giving out free heart rate monitors to those who join in the month of February.
If you’re not a health or fitness business, no problem.
Dentists can certainly have a field day with this one, but other businesses can use this opportunity to teach parents and students about the importance of dental health.
Your Black History-related content should not actually be a marketing ploy but a genuine initiative to raise awareness and promote civil rights.
In addition to having World Cancer Day, the whole month of February is dedicated to cancer awareness. Show your support on Facebook with a purple-themed post or initiative. You can encourage your followers to “purple” their profile, promote your purple products, or run a purple-themed contest.
National Wear Red Day is focused on raising awareness for heart disease. On this day, you could:
You may also want to run a special promotion on World Cancer Day itself, especially if you’re in the health and fitness industry.
Some of these are well-known, others not so much. Take a look and see which ones align with your brand voice and values.
Federal holidays like these are always versatile. Any industry can run a Presidents Day sale—for the day, the weekend, or the whole dang month. Here are some ideas:
RELATED: 105 Fire February Subject Lines to Defrost Open Rates
Ironically, in the middle of Children’s Dental Health Month is Ice Cream for Breakfast Day…oops? But who says you can’t use this quirky holiday to market your business?
Held on the first Saturday of February, this is an opportunity for bakeries, ice cream shops, or restaurants to run special promotions.
Fat (mardi) Tuesday (Gras) is held on the last Tuesday before Ash Wednesday every year. It’s a celebration of life before the more somber Ash Wednesday and following period of Lent. Here are some Mardi Gras marketing ideas:
Love Your Pet day is February’s opportunity for you to shamelessly post about your pet. But here are some additional ideas to consider:
This day gives you lots of opportunities for creative marketing.
This superstitious day happens on February 2 every year. For the uninitiated, if the groundhog sees its shadow, winter will last six more weeks. If it does not see its shadow, spring will arrive early. Plenty of fun marketing material to work with here.
The Super Bowl is one of the most watched programs on television. How does your target audience relate to football? Are they football fans? Spouses or parents of football fans? Athletes? Is your business located near a Superbowl venue? Run a special during Superbowl weekend, create Superbowl-themed products, or share a helpful tip relevant to what their Superbowl experience will be like.
MORE: 59 Fabulous February Social Media Holidays & Ideas
Hashtags can expand your reach and add some personality to your posts. Here are some basic February hashtags to play around with.
If you’re just getting started with your Instagram marketing, start basic with something as simple as a #Febsale. In the below example, the small business Mexicali took a snapshot of their ready-to-ship orders to promote their February sale and encourage people to buy.
They didn’t use a photo shoot or fancy Photoshop graphics; just a simple behind-the-scenes sneak peek and a caption that closes with a question.
You don’t need to have a sale for a February-friendly Instagram post. How about just appealing to your audience’s mood during this time of year?
Just make sure you’re appealing to the mood of your specific audience in February as it relates to your business. Is your audience…
RELATED: February Newsletter Ideas
Look back through your photos or even user-generated content. Can you repurpose any of them for a #FebruaryFeels-inspired testimonial, as the Australian Girls Choir does below?
This is a good way to surface seasonal content or products or even to bring to light some of the forgotten ones. Share a roundup of your most popular products or services, or even your favorite tips, tools, products, or resources related to your audience’s goals and needs.
Whether the product you’re promoting is February-themed or not, you can make it so by using the hashtag #Februaryfeature. Pick something you’d like to promote in February and see if #Februaryfeature can help increase sales and engagement related to it.
You could also feature an employee, student, or customer. These types of feature posts can get your employees, customers, and fans excited about your business. Plus, they’ll want to share their “celebrity” post with their network, which can help increase your reach.
Another theme you can take advantage of in your February Instagram marketing is #FreshStartFebruary. This is especially applicable for businesses in the health and wellness industry.
As you can see, there is much more to February than Valentine’s Day. Use the ideas above for creative and quality engagement with your audience—the best way to market your business. And don’t forget about March! If you have events or promotions planned for Saint Patrick’s Day or other holidays, get your audience in the know.
For more monthly marketing ideas, here’s our full list:
And for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.
Thanks, as always, to National Day Calendar.
February 1
February 2
February 3
February 4
February 5
February 6
February 7
February 8
February 9
February 10
February 11
February 12
February 13
February 14
February 15
February 16
February 17
February 18
February 19
February 20
February 21
February 22
February 23
February 24
February 25
February 26
February 27
February 28
February 29 (Every Four Years)
The post 47 Creative February Marketing Ideas (Beyond Valentine’s Day!) appeared first on WordStream.
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