If 2024 felt like a telenovela, 2025 was the spinoff nobody asked for.
Many websites suffered declining clicks due to AI search features, and just as we were getting used to AI Overviews (AIOs), Google rolled out AI Mode to compete with ChatGPT and other Large Language Models (LLMs).
Meanwhile, LLMs are launching their own browsers, which means we might need to start optimizing for SERPs in more channels.
It’s a lot to keep up with.
So, how do you prioritize? What should you focus on when everything is in flux?
In this article, 20 SEO and content experts share their top predictions for 2026 to help you prepare for what’s next and build future-proof strategies.
If you liked 2026 SEO Trends: Top Predictions from 20 Industry Experts by Chima Mmeje Then you'll love Miami SEO Expert
That's not malice. That's just what the training data says. Your GEO work today is…
DifferentiateCombine those two signals and you get a positioning idea: pitch Martinelli's as the original…
The Gemini (Vertex) API now gives limited access to grounding queries and returns the search…
In short, an agent comes to your website, discovers what WebMCP tools you offer, reads…
GBP category: not what's technically accurate, but what's driving discovery in this market right now.…
Claneo’s 2025 State of Search study supports this. Search patterns vary by intent and age…