Caitlin Hathaway — Audience Development at MVF
Prediction:
I predict that 2025 will be the year brands focus on diversifying content strategies to reduce dependence on Google and safeguard against algorithm volatility.
Why it’s important:
This past year has shown how risky it is to rely on Google for traffic, as algorithm updates can devastate a brand’s bottom line. In 2025, brands must diversify their strategies to reduce this dependency and build resilience.
I believe that the traditional SEO role will phase out into a broader “organic growth” role focused on growing multiple organic channels. Platforms like YouTube, TikTok, LinkedIn, newsletters, and podcasts will offer opportunities to engage new audiences, maximize content value, and create stronger, more engaged communities.
How to implement:
More from Caitlin Hathaway
If you liked 2025 SEO Trends: Top Predictions from 23 Industry Experts by Chima Mmeje Then you'll love Miami SEO Expert
So how might you do this? Well, there are a couple of different ways. So…
Third-party sources play a major role in how AI systems understand and describe brands. For example, AirOps…
Most marketers treat AI search as a single channel and apply the same strategy across…
Let’s start with the good news. Right at the beginning, Google confirms that:The best practices…
So now you've thought about what you're going to wear, the structure of your content,…
As Josh Peacock explains; "Hiring managers use measurement to screen candidates within the first 15 minutes of an…